Salvage Public is a Hawaiian sportswear brand based in Honolulu, Hawai‘i and is the creation of Joseph Serrao, Nāpali Souza, and Noah Serrao. Our brand celebrates and influences Hawaiian culture, history, and style. Growing up in Hawaiʻi we were surrounded by a rich culture of people, food, surfing, songs, and fashion, all of which continues to inspire us. In our details is an attentiveness to Honolulu’s connection to the wider world, to a city where people are forever coming and going as they crisscross the Pacific.
Since starting the brand in 2013, we've had stockists throughout LA, New York, London, and Paris, with our largest following in Japan of 150+ retailers such as Journal Standard, United Arrows, Beams, Isetan, and Safari.
Our design studio and showroom are located in Kaimuki, a neighborhood on the lower slopes of Diamond Head. Our retail store is located at South Shore Market in Kakaʻako. Our logo is based on the iconic profile of Diamond Head. We feel it connects our brand to Hawaiʻi in a fresh and modern way and ties us back to where we live, work, and surf. Our homes are in Pālolo, studio in Kaimuki, and some of our favorite surf breaks are Cliffs and Makalei (aka Suis or Suicides).
Monday - Sunday 12:00pm - 5:00pm
The New York Times, Forbes, T Magazine, Sunset Magazine, Safari Magazine, Even Magazine.
Notable Collaborations for 2022:
The Gap (a Summer collaboration that launched in 500+ Gap locations throughout North America and online).
Retail Store - 1170 Auahi Street, Honolulu.In store installation for the Honolulu Biennial - Mark Chai Lighting CollaborationSS18 studio lookbook shoot.Deliveries.Tokyo Meetings - June, 2017Los Angeles - Screenprint HouseSS18 lookbook shoot in Waikīkī.Kaimuki, Hawaiʻi - Showroom.Retail Store - 1170 Auahi Street, HonoluluKaimuki, Hawaiʻi - Studio OfficeHawaiʻi Aloha Shirt FactoryMakaha Local Photographer Josiah PattersonTokyo, June 2017 - Indigo Fabric DevelopmentPattern DevelopmentRetail Store - Event PrepLos Angeles - Tshirt ProductionTokyo, Japan - Sales TeamKaimuki, Hawaiʻi Showroom - AW17Retail Store - Toots Surfboard CollaborationMakaha Local Photographer - Josiah PattersonKaimuki, Hawaiʻi - Studio OfficeTokyo, Japan - Sales TeamKaimuki, Hawaiʻi - Studio OfficeAW18 Lookbook ShootTextilesNoah, Nāpali, Joseph